Recognizing that legacy local media systems are part of the problem of structural racism in Charlottesville, the Charlottesville Inclusive Media Project seeks to build a trusted framework for local news and policy reporting grounded in service to communities that builds trust, transparency, and power in inclusive local media and decision-making systems
How We Can Change Local Media:
Building shared trust
From: An extractive mindset that treats Black audiences as sources on stories about crime and poverty.
To: A practice that serves communities of color by building trust, demonstrating solidarity, and increasing power through an organized framework of engagement.
Shaping the marketplace
From: A media marketplace in which African American-owned media is understaffed and under resourced and often ignored.
To: One that features strong, sustainable independent Black media companies that directly influence mainstream media and local decision-making.
Growing civic engagement
From: A civic system that is struggling to dismantle structural racism through specific solutions and policies.
To: one that creates innovative and meaningful policy solutions to structural racism that originate with and work for the people most impacted, specifically low-wealth Black communities.
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We want you to join us! You can do that by supporting our work-- reading, listening, and interacting with us. If you are a media organization or a media professional and you want to join our project, reach out to us and let us know what you are trying to do and how the partnership can help. If you would like to contribute financially, both In My Humble Opinion and Vinegar Hill Magazine, for-profit media companies, accept underwriting as an investment in their work and a way to reach their audiences. Charlottesville Tomorrow, as 501(c)(3) nonprofit, accepts donations. Currently, Charlottesville Tomorrow serves as the financial agent for the partnership when the partners apply for grants or accept donations to the project.
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CIM is supported by grant funding from the Google News Initiative, the Charlottesville Area Community Foundation, and local sponsors, underwriters and donors.